Primal Screen Studio
Primal Screen, an animation studio, came to Choate + Hertlein with a desire to convert an unloved low-slung, 1940’s-era warehouse into an open office environment that would serve as inspiration for its creative staff. A plan developed around the idea of “streets” and “avenues” with variations of hierarchy and scale and intentional “accidents.” Spatial variety is created with a variety of forms: a wooden box as the video-editing suite, a translucent elliptical conference room floating in a pool of river rocks, and a wall in the exaggerated shape of a diving board. Bright colors reflect the playful nature of cartoon animation, contrasting with the exposed structural elements and infrastructure of the existing building.
![](https://sbcharch.com/wp-content/uploads/2019/09/PS_02.jpg)
![](https://sbcharch.com/wp-content/uploads/2019/09/PS_03.jpg)
![](https://sbcharch.com/wp-content/uploads/2019/09/PS_06.jpg)
![](https://sbcharch.com/wp-content/uploads/2019/09/PS_08.jpg)
![](https://sbcharch.com/wp-content/uploads/2019/09/PS_05.jpg)
![](https://sbcharch.com/wp-content/uploads/2019/09/PS_07.jpg)
![](https://sbcharch.com/wp-content/uploads/2019/09/PS_04.jpg)
Primal Screen Studio
Atlanta, GA
10,000 sf adaptive reuse of an 1940's warehouse.
Offices, work spaces, a conference room, reception and break areas